Privacy Policy

Last updated: 3 November 2026

We respect your privacy. This policy explains how Shoe Dyeing Direct Ltd collects, uses and protects your personal information when you visit our website, request a quote, contact us or use our services.

1. Who we are
Shoe Dyeing Direct Ltd is responsible for deciding how your personal information is used. For data protection purposes, we are the “data controller”.

Website: www.shoedyeingdirect.co.uk
Email: contact@shoedyeingdirect.co.uk
Postal address: 28 Triner Place, ST6 8LE

If you have a question about this policy or would like to exercise your data protection rights, please contact us using these details.

2. Information we collect
Depending on how you interact with us, we may collect:
Your name, email address and telephone number.
Your postcode, billing address and delivery address.
Information about your items, including their material, brand, condition, colour and approximate value.
Photographs and colour references you upload or send to us.
Your requested colour, event date and service requirements.
Quote, order, delivery, payment and refund records.
Messages, feedback and complaint correspondence.
Technical information, such as your IP address, browser, device information and website security logs.
Cookie and website usage information, depending on the features enabled and your cookie choices.

We collect information directly from you through forms, emails, telephone calls, social media messages and orders. We may also receive payment confirmations and delivery updates from the providers involved in your order.

Please avoid including people, addresses, payment details or other unnecessary personal information in uploaded photographs.

3. How we use your information
We use your information to:
Assess whether your items are suitable for our services.
Prepare quotes and answer enquiries.
Discuss colours, materials, finishes and service requirements.
Process orders and provide our services.
Arrange delivery and return postage.
Send updates about your enquiry or order.
Handle payments, refunds, queries and complaints.
Keep accounting and business records.
Protect our website and business against fraud, misuse and security threats.

We do not sell your personal information.

4. Our lawful bases
Under UK data protection law, we need a lawful basis for using your personal information.

Contract and steps before entering a contract: We use information to assess your request, prepare a quote at your request, process your booking and fulfil your order.

Legal obligation: We retain and use information where necessary to meet legal requirements, including accounting and tax obligations.

Legitimate interests: We use information where necessary to manage correspondence, maintain appropriate service records, prevent fraud, protect our systems and establish, exercise or defend legal claims. We consider your rights and reasonable expectations when relying on this basis.

Consent: Where required, we ask for consent for activities such as email marketing, non-essential cookies or publishing identifiable customer content. You can withdraw your consent at any time.

5. Photographs of your items
Photographs submitted with an enquiry help us assess the material, condition and requested colour change.

We may also photograph items during our work to document their condition, progress and finished appearance. Where these images are linked to your customer record, we treat them as personal information.

Submitting photographs for a quote does not give us permission to publish your name, messages or identifiable photographs for advertising. We will ask for separate permission before using identifiable customer content publicly.

6. Who we share information with
We share relevant information only where needed with providers who help us run our business, including:
Wix, which provides our website and online forms.
Email, IT and secure file-storage providers.
Payment providers and banks.
Postal services and couriers.
Accountants and professional advisers.
Authorities or other parties where disclosure is legally required or necessary for a legal claim.

For example, a courier needs your delivery details, but does not normally need your quote photographs or colour preferences.

Some providers act on our instructions. Others, such as certain payment providers and couriers, may also act as independent data controllers under their own privacy policies.

7. International processing
Some website and technology providers may process personal information outside the UK.

Where this happens, applicable UK data protection requirements must be met. Depending on the provider and destination, protection may include UK adequacy regulations or approved contractual safeguards.

Before publishing, confirm the international processing arrangements for your website, email and storage providers, and insert the relevant safeguards and how customers can obtain information about them.

8. How long we keep information
We keep personal information only for as long as needed for the purpose for which it was collected.

Our usual retention periods are:
Enquiries that do not become orders: up to 12 months after our last meaningful contact.
Order correspondence and service photographs: up to six years after completion, where needed to handle queries, complaints or legal claims.
Invoices and accounting records: for the applicable statutory period, generally six years from the end of the relevant company financial year.
Marketing details: until you unsubscribe or we no longer need them. We may retain a minimal suppression record to respect your opt-out.

Where a complaint, dispute or legal requirement means information is needed for longer, we retain the relevant information until that need ends.

We then delete it securely or anonymise it. Backup copies may remain until replaced through the provider’s normal backup cycle.

9. Keeping information secure
We use appropriate technical and organisational measures to protect personal information against unauthorised access, loss, misuse or disclosure.

Access is limited to people and service providers who need the information for their work.

No online system is completely secure, but we take reasonable steps to protect the information entrusted to us.

10. Marketing
Submitting a quote request or placing an order does not automatically subscribe you to marketing.

If you choose to receive marketing emails, you can unsubscribe using the link in the email or by contacting us.

We may still send messages needed to deal with an enquiry, order or complaint.

11. Cookies
Our website uses cookies and similar technologies to support its operation.

Any non-essential cookies used for features such as analytics or advertising will be explained through our cookie information and consent controls, where required.

Please see our Cookie Policy for details of the cookies used and how to manage your choices.

12. Your rights
Depending on the circumstances and the lawful basis involved, you may have the right to:
Access your personal information.
Correct inaccurate or incomplete information.
Request deletion of your information.
Restrict how your information is used.
Receive certain information in a portable format.
Withdraw consent where we rely on it.

Your right to object: You may object to processing based on legitimate interests. You can also object to the use of your personal information for direct marketing at any time.

These rights are not absolute. For example, we may need to retain some information to meet legal obligations.

To make a request, contact us using the details above. We may ask for information to confirm your identity. We normally respond within one month, subject to any lawful extensions or exceptions.

13. Information needed to provide our services
Some information is necessary to assess your items, prepare a quote or fulfil an order. Required fields are marked on our forms.

If you do not provide the necessary information or photographs, we may be unable to assess suitability, provide an accurate quote or complete your booking.

14. Automated decisions
We do not make decisions about whether to accept your items using solely automated processing that produces legal or similarly significant effects. Quote requests and suitability assessments are reviewed by a person.

15. Questions and complaints
Please contact us first if you have concerns about how we use your information so we can investigate and respond.

You also have the right to complain to the Information Commissioner’s Office, the UK data protection regulator:
Website: https://ico.org.uk/make-a-complaint/
Telephone: 0303 123 1113

16. Changes to this policy
We may update this policy when our services, systems or legal obligations change. The latest version will appear on this page with the updated date.

Where required, we will bring significant changes to your attention.